Many dentists think they know how to market their practices based on what they see other successful dental practices do. Unfortunately, this approach often fails to give them the results they want. This is because they spend time and money on marketing schemes that are not aligned with their goals or based on solid research. In a sense, they are playing whack-a-mole, trying one marketing tactic after another without understanding why they worked for their peers and how to make them work for them.Explore Now

Harnessing Social Media for Dental Practice Growth

Dentist marketing strategies that generate the best results are those that focus on local potential patients. These tactics may include running ads on Google and Facebook as well as optimizing their website for search engines.

Another great way to reach potential new patients is to offer a special promotion or free service to attract visitors to your dental website. Then, you can convert them into patients using a targeted email campaign. This can be in the form of a limited-time coupon, a referral program, or an email newsletter that highlights interesting dental news and tips.

Dental practitioners need to have a system in place that collects their patients’ email addresses. This allows you to stay in touch with your current patient base and send reminder emails for upcoming appointments, reducing the number of no-shows and cancellations and helping you hit your revenue goals.