토토사이트 is a cornerstone of streaming services, delivering high engagement and driving new subscriptions. With the right technology and infrastructure, these events can be delivered to millions of viewers at a time without compromising performance.
Until recently, sports rights fees have been one of the main reasons linear pay-TV has retained the majority of its subscribers. But as streaming providers continue to increase their share of the subscription market, the sports-rights business model may be in jeopardy.
The Future of Augmented Reality in Live Sports
This is especially true if major leagues allow streaming-only rights to their games, which has been the case for this year’s Olympics on Peacock, as well as other NFL, NBA and NHL matchups. Peacock, Discovery’s direct-to-consumer platform, is betting big on this type of content to attract millennial sports fans and drive OTT subscription growth.
But while acquiring live sports rights is essential to growing subscriber numbers, the cost of those rights can limit a service’s overall budget for original and exclusive programming. Moreover, the recurring nature of sports leagues’ schedules makes them difficult for services to monetize through traditional ad models.
As a result, many streaming companies are seeking to acquire rights to popular live sporting events and then offer them at a lower price point than what is available from legacy pay-TV channels. This strategy is expected to help them gain traction with new consumers and keep current subscribers happy by providing them with the sports they want at an affordable price.