A Toronto SEO Consultant is a digital marketing professional who provides recommendations, guidance, knowledge, and advice regarding optimizing a website to achieve higher search engine rankings. They work with clients to improve their search engine optimization strategies and help them achieve measurable ROIs (return on investment) through increased organic traffic, sales, or leads.
They are proficient in industry-standard technologies, tools, and software including Google Analytics, Ahrefs, Screaming Frog, Moz, Yoast, and more. They also understand how to analyze data and provide actionable insights that drive search engine marketing efforts.
Questions to Ask Before Hiring an Expert SEO Consultant
A trusted SEO expert values transparency and communicates regularly to update clients on the progress of their projects. This includes providing reports on the performance of search engine optimization strategies, including traffic growth, keyword ranking enhancements, and backlink acquisition. They stay up-to-date with the latest SEO trends and algorithm changes to maintain an edge over competitors.
Look for an SEO specialist who has extensive experience working with businesses of varying sizes and industries. They should be able to customize their recommendations for each client and provide examples of their past successes. In addition, it is important that they have technical expertise to assess a site’s infrastructure and implement the necessary changes. They should also be able to identify and fix any issues that might affect search engine optimization. Finally, it is essential that they have excellent communication skills, which are crucial when collaborating with other marketers and stakeholders.